[Sales] The World's Simplest Strategy Book

Strategy is a combination of 'goals' and 'means'. In other words, “strategy” = “purpose + means” and “strategy without purpose does not exist.” There are many business strategy books, but what is the essence of strategy and what are the specific steps? Explains in an easy-to-understand manner using illustrations how to think about “strategic thinking” in The author works at the front line of the strategic planning department at Dentsu Young & Rubicam, an advertising company. The process of realizing the logic and strategy derived in the daily life is easy to understand even for beginners. ◎What is a “strategy”? Tips (be aware of conjunctions, etc.) ◎ Short columns (5 sources of “frame thinking”, etc.) ◎ Appendices: Framework BEST-7 that can be used in every scene such as ideas, proposals, meetings, business negotiations, presentations, etc. If you use "strategy", the more interesting it goes, the better. This is an essential book for business people.

Number of pages: 215 pages

https://www.amazon.co.jp/dp/4569709761

Categories: Books, Adults, Business, In Stock August 2023